WHO is working with partners across society to strengthen the scientific discipline of infodemiology. The purpose is to build and deliver sustainable tools that health authorities and communities can use to prevent and overcome the harmful impacts caused by infodemics.
Through partnerships, WHO works to bolster digital capabilities and leverage social inoculation principles to foster higher digital and health literacy, build resilience to misinformation, and deliver innovative ways to reach communities with reliable health information. Here are a few of those innovations:
Developing a public health research agenda that provides guidance for where to invest in research to better understand, measure and respond to infodemics
Establishing EARS, an early AI-supported response and social listening tool to help health authorities quickly identify rising narratives and “information voids” that interfere with people getting the information they need to make good health choices
Running a weekly aggregate of publicly available social and news media, web analytics and online search data to identify and understand online infodemic-related conversation patterns
Conducting visual network analyses to better understand the ecosystems where misinformation is able to thrive
Establishing a repository of ~200 active COVID-19 fact-checking groups that verify COVID-19 related claims in more than 40 languages
Refining an AI-based infodemic observatory to assess the current status of misinformation and disinformation diffusion
To advance progress on infodemiology, WHO regularly convenes the global community for conferences to discuss and chart ways forward on infodemic management topics
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